Pride In Tradition – Summer 2024 Collection
Sidewalks worn by footsteps, each one a story. Stoops aged by generations, each one a chapter. Street corners illuminated by lights, each one a scene. Together, these tell the tales of the diverse cultures that converge and thrive in the heart of Los Angeles.
Our Summer 2024 collection, “Pride in Tradition: Embracing Heritage of the Inner City,” is an homage to the heritage that pulses through the veins of the inner city. With its vibrant, rich colors and intricate, loose thread embroideries, the collection is a celebration of the roots that ground us and the traditions that shape us.
Honor the Gift not only embraces Los Angeles's heritage, but also dedicates itself to celebrating and preserving the stories that infuse the city with its soul. Join us on this journey as we continue to weave together the threads of pride, creativity, and unity.
Wear your tradition. Embody your heritage.
For The Inner City
Created by a kid from the Inner City of Los Angeles. A brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship. Representing a personal promise to Honor the Gift He has given you.
A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in. Inspired by Russell Westbrook’s youth, Honor the Gift is built out of respect for where he came from and where anyone can take themselves.
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130 N La Brea, Los Angeles 90036