Why Not Started Simple

Why Not started as two words that pushed Russell Westbrook to chase the impossible. Now, through the Why Not? Foundation and this capsule, it’s about the next generation turning obstacles into opportunities and writing their own stories.

Layers That Speak Louder

Signature outerwear. Built with intention, worn with presence.

Created by a kid from the Inner City of Los Angeles.

Russell Westbrook is a mosaic of his experiences. 

He is hardship and luxury. He is basketball and fashion. He is Brodie and dad. He is inspired and inspiring. He is why not and Why Not. 

Russell is from Los Angeles and is Los Angeles. He is Founder and Creative Director. He is honoring the gift. 

He is Honor The Gift.