Holiday 2024 — Inner City Entertainment

Posted up at the mall. Dancing around the rink. Laughing and arguing at the barbershop. Wandering up and down the aisles of the bookstore. Eyes captivated by the screen at the outdoor theater. 

In each place, there’s an unmistakable energy. An energy that fuels what we do and defines who we are. Honor the Gift’s 2024 Holiday collection captures the essence of the inner city entertainment that raised us, and the vitality we inject into each of those spaces to make them uniquely our own. These are the backdrops to our unforgettable moments. They’re where we go to be with family and friends.

Where we go to be present. Where we go to escape. Where we go to dream. 

Created by a kid from the Inner City of Los Angeles.

Russell Westbrook is a mosaic of his experiences. 

He is hardship and luxury. He is basketball and fashion. He is Brodie and dad. He is inspired and inspiring. He is why not and Why Not. 

Russell is from Los Angeles and is Los Angeles. He is Founder and Creative Director. He is honoring the gift. 

He is Honor The Gift.