SUMMER 25: Block Party

There’s nothing like a block party. The smells of soul food, the aroma of communal home cooking. The sounds blaring from a boombox, the shouts from the game of Spades. The water pouring out of the busted hydrant, the football being tossed by the kids. It feels like everything stops during the party. But it also feels like everyone is active.

This collection evokes all of those scents, sights, and sounds. This collection brings you back to a place and time where everything was fun and simple, bringing you back to light and laughter.

Created by a kid from the Inner City of Los Angeles.

Russell Westbrook is a mosaic of his experiences. 

He is hardship and luxury. He is basketball and fashion. He is Brodie and dad. He is inspired and inspiring. He is why not and Why Not. 

Russell is from Los Angeles and is Los Angeles. He is Founder and Creative Director. He is honoring the gift. 

He is Honor The Gift.