Fall 2026 - Built on Tradition
Fall 26
Built on Tradition
Concrete shows its memories and its history visually. Cracks. Bullet holes. Graffiti. Flowers breaking through where
they do not belong. All telling the stories of those who’ve pounded the pavement. Fall 26 is the story of our
pavement. Reflecting on our roots as a brand, and as a Los Angeles brand specifically, we delve into themes of
community and tradition that sit at our core. These themes are driven forward into the fall season through the pieces
that define daily life and the foundation of our brand. Track suits. Fleece. Tees. New colorways of the styles that
have already earned their place.
This is not nostalgia. It is the throughline. The elements that built LA are the same ones that built the brand.
Built on Tradition.